AI Visibility Academy • Foundations: How AI Picks a Firm

How an AI Builds an Answer

By Brandon Aday, M.B.A. • Duration: 15 min • Type: reading

When a client asks ChatGPT for a recommendation, it feels as if the AI simply knows the answer. It does not. It goes and looks, the way a very fast researcher would, and then it writes up what it found.

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