Foundations 1 estimated hour • beginner

Foundations: How AI Picks a Firm

How AI tools now decide which firms to name, how an AI builds an answer, and the five pillars that decide whether your firm is found, trusted, and cited by name. The starting point for every other course.

Course Instructor

Brandon Aday, M.B.A.
Aday Interactive, Inc.

Brandon Aday, M.B.A., is the founder and president of Aday Interactive, Inc. in Coral Gables. He has spent twenty years bridging engineering and business strategy, including seven years at Microsoft, five at Univision, and four on the AI and machine learning team at Southern Glazer's Wine & Spirits. He teaches every course in this academy.

Educational content only

General education only. Not legal, medical, financial, or compliance advice. No one can guarantee how AI tools describe or cite your firm. Terms

Sponsored Resource Next Step

AI Visibility Masterclass (free)

A free on-demand masterclass on why AI now decides who clients hire, and the moves that get your firm found, trusted, and named.

Sponsored by Aday Interactive, Inc.

Sponsored Resource Next Step

Free AI Visibility Scorecard

Free. 45 checks across the five signals AI weighs before it names a firm, starting with a ten-question test. Under an hour.

Sponsored by Aday Interactive, Inc.